Betty Crocker Christmas Cookbook



  • Christmas Cookbook
  • Dana McCauley
The goal of this campaign was to promote the Betty Crocker brand, one of the strongest brand icons in the food industry, by publicizing the launch of the new Betty Crocker Christmas Cookbook, Second Edition.

Montana Ridge developed and organized a celebrity tour featuring Dana McCauley - food trend analyst, cookbook author, and speaker. Spanning four major Canadian cities - Edmonton, Calgary, Toronto, and Ottawa - the tour also included media interviews and appearances on major media such as CTV. Using the new Betty Crocker cookbook as a source of recipes and tips, Dana demonstrated to audiences how to add the "wow factor" to Christmas entertaining.

The cookbook tour garnered significant coverage (over 64 media outlets) across a wide range of television, print, radio, and online properties nationally, including CTV's Canada AM, Breakfast Television, CTV.ca, Metro News (Toronto), and local papers. The helpful holiday tips reached millions of people during the pre-Christmas season, positioning Betty Crocker as a "helping hand" for those looking for help with seasonal entertaining.