Broil King: Gathering Around the Grill



  • Gathering Around the Grill
  • Gathering Authors
  • Gathering Gift Package
Montana Ridge was approached by Broil King in 2009 to promote their soon-to-be-released book Gathering Around the Grill. Created by authors Andrea Witzel and Kris Schumacher, the book featured over 180 pages of recipes, and included a section dedicated to grilling technique, including advice on testing meat temperature for done-ness and stocking the pantry for instant glazes, marinades, and rubs.

To promote this book, Montana Ridge creatively utilized the subject matter to plan an outdoor luncheon for the press and media. Hosted by the authors and located on Oak Island, the Muskoka Lunch on the Lake featured recipes from the Summer Classics menu of Gathering Around the Grill with a Muskoka twist - local fare from both Stephen's Butcher Shop and "The Pusateri's of the North" - Field of Greens was incorporated to create a memorable afternoon.

Muskoka Lunch on the Lake

Gathering Around the Grill Press Release
Muskoka Lunch on the Lake Invite
Muskoka Lunch on the Lake Menu

Through Montana Ridge's efforts, the book received a great deal of coverage in local and national publications, including the Toronto Sun, Winnipeg Sun, London Free Press, Kingston Whig, Winnipeg Free Press, Lifestyle Ontario, Metro News Toronto, Suite 101, Lifestyle Yahoo, and St. John's Telegram. FoodTV also covered the release of Gathering Around the Grill, and even organized a Father's Day Giveaway in conjunction with Montana Ridge.