Cooley Distillery

  • Cooley Distillery
  • Is it Whiskey or Whisky?
  • Award Winning Whiskeys
Connexion Oenophilia, representative of Ontario and Quebec wine and whiskey producers, approached Montana Ridge with the task of promoting Cooley Distillery's Irish Whiskeys around St. Patrick's Day.

Given the quality of product - Cooley Distillery had recently become the first Irish Distillery to win the coveted World and European Distiller of the Year Award at the 2008 International Wine and Spirits Competition - and the strong traditions surrounding St. Patrick's Day, Montana Ridge began an informative campaign based upon whiskey education. Numerous samples were sent to various Food & Wine media outlets with detailed information on various varieties of whiskey, such as Blended, Single Grain, and Peated Single Malt. Montana Ridge also provided numerous food pairing recommendations, presenting Cooley's Irish Whiskey as a perfect companion to hors d'oeuvres and dinner parties alike.

The campaign resulted in massive media coverage for Cooley's Distillery, with article and recommendation placements in publications such as Suite 101, National Post, Globe Life, Gremolata, Guelph Mercury, Ottawa Citizen, London Free Press, Radio Canada, The Record, and FoodTV.

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