Testimonials



“We love Parm’s enthusiasm for her projects. When you work with her, she devotes all of her energy to you."

Steven Biggs and Donna Balzer, authors of No Guff Vegetable Gardening.

“Life Choices worked with Parm on our ‘What’s in your kid's lunchbox?’ campaign and it was very successful. Parm was able to generate a lot of interest in the story and, in turn, landed significant media exposure for us. I would not hesitate to recommend Parm to anyone looking to run a PR campaign."

Matthew von Teichman, President & CEO, Life Choices Natural Foods


"Parmjit Parmar is a natural. She can hear, see, and sense the story. She knows how to shape it and bring it to life. There is no one better at reaching the media and exciting them with her pitches. Ms. Parmar is a gifted professional who always delivers a first rate job. Her clients' loyalty and referrals say it all. It was and is a pleasure to work with her."

Carolyn Weaver, creator, producer, and host of Fine Print


"You are super efficient. If I ever write a book, I hope you promote it! Many thanks."

Liz Clarke, The Washington Post


"You were a delight to work with, and your careful, tireless, and shrewd research beforehand secured the maximum number of interviews and maximum possible media coverage. At the same time, nothing felt rushed, meaning each interview had a relaxed and natural feel to it. After twenty-five years in this business, I really can't think of anyone who could have done the job better or more professionally and courteously, or ensured a better result for all concerned. I'm sure we will work together again, and I look forward to it."

Ian Rankin, International Best-Selling Author


"I have worked with Parmjit for a number of years and have seen my profile in the country increase dramatically. She works well with the media and is quick to respond to their needs. She looks at promotion "outside the box" and comes up with a creative approach for each new idea or event. Parmjit is personable with everyone she works with and I am looking forward to continuing our relationship..."

Rose Reisman, Canada's Leading Wellness Expert


"Smart, innovative, and tireless, Parmjit is one of the very best PR people I have ever worked with. She did wonders for my novel Sacred Hearts, and managed to make a tough schedule good fun. Who could ask for more?"

Sarah Dunant, novelist, broadcaster, and critic


"Parmjit puts her heart and soul into every campaign. By customizing the messaging for various producers and editors, she finds a way to make her pitches work well for many audiences. As a result, her booking rates and results are well above average."

Dana McCauley, chef, author, and food trends expert


"Parmjit Parmar is one of the best publicists I have had the pleasure of working with. Her pitches are always on track with what our publication covers, and she seems to truly understand an editor's job."

Kim Shiffman, senior editor, PROFIT


"Parmjit is totally dependable. She pitched my book relentlessly across Canada, and arranged 24 opportunities to speak on radio and in person (TV & newspapers), from Aurora to Halifax, even to a big spread in HELLO magazine. I'd hire her every time."

Rosalie Sharp, author of RIFKE